Book Review: The Dip by Seth Godin

I have ‘never quit’ tattooed on my arm. It got it when I was 16 and thought that it would be cool and badass. Sure, high school girls like it, but 29 year old me does not. I’m just over it. Don’t get me wrong, I still like tattoos, just not that one.

What does this have to do with a book review, you ask?

Well, Seth Godin wouldn’t like my tattoo either. In fact, he argues that quitting is good. Important, even. That is, if you do it right.

The Dip: A Little Book That Teaches You When To Quit (And When To Stick), is all about quitting. As Seth explains, winners quit all the time. More importantly, they know how and when to quit. They quit BEFORE they fall into the ‘cul-de-sac’, or ‘the cliff’; the proverbial career dead-end.

Winners also know when to stick it out. Godin calls this The Dip. “It’s any rough patch you have to get through before achieving your big goal… if in fact you’re chasing the right goal.”

Seth explains that a typical salesperson gives up after the fifth contact with a prospect. The interesting thing is that 80% of those prospects end up buying on the seventh contact. So, those salespeople just happened to quit too early. This book is full of gems like this.

I heard about this book in an article by Ryan Holiday called Books To Base Your Life On. That pretty much sums it up. This is a great read for everyone and a book that I will most definitely gift to other people.


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